Update: 12.04.2021
Last week: 13 week 2022 (28.03.2022 - 03.04.2022)
Last full month: Mar 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 2 150 | -17.1% | 52.9% | -0.1 | 1 055 192 | -15.9% | 80.9% | 0.1 | -16.9% |
| MoM | 13 483 | 16.5% | 57.7% | 2 | 6 640 627 | 27.6% | 84.2% | 1.5 | 12.4% |
| YTD | 35 642 | 8.2% | 55.3% | -3.9 | 16 539 654 | 39.5% | 82.6% | 0.9 | 15.8% |
| MAT | 120 318 | -17.3% | 54.6% | -6.9 | 50 293 170 | 9.9% | 80.6% | -0.7 | -6.9% |
| KAPSIKAM | |||||||||
| WoW | 18 411 | -13.9% | 3.4% | 0 | 8 101 281 | -13.8% | 3.4% | 0 | -13.0% |
| MoM | 214 582 | 16.2% | 3.3% | -0.4 | 93 677 570 | 23.7% | 3.1% | -0.7 | 31.7% |
| YTD | 300 072 | -4.2% | 3.5% | -0.2 | 126 106 539 | -4.1% | 3.5% | -0.8 | 0.8% |
| MAT | 1 052 090 | -17.1% | 3.3% | -0.4 | 433 558 212 | -10.3% | 3.5% | -0.6 | -7.7% |
| MILDRONATE | |||||||||
| WoW | 102 457 | -12.0% | 23.3% | 1.7 | 67 355 172 | -11.6% | 24.3% | 2.1 | -18.3% |
| MoM | 669 749 | 31.6% | 22.6% | 0.7 | 423 078 923 | 74.3% | 23.0% | 2.4 | 27.2% |
| YTD | 1 632 749 | 31.0% | 16.8% | 2.2 | 861 761 374 | 63.3% | 17.4% | 3.5 | 13.7% |
| MAT | 5 182 414 | 15.8% | 17.1% | 2.5 | 2 267 716 418 | 26.8% | 15.7% | 2.4 | -0.9% |
| SULFARGIN | |||||||||
| WoW | 2 648 | -11.0% | 0.8% | 0.1 | 1 349 865 | -12.2% | 1.0% | 0.1 | -18.2% |
| MoM | 15 388 | 9.5% | 0.7% | -0.2 | 7 818 533 | 15.7% | 0.9% | -0.5 | 46.0% |
| YTD | 43 470 | 8.8% | 0.8% | 0.1 | 21 462 871 | 14.6% | 1.1% | 0.1 | 1.5% |
| MAT | 167 657 | -15.9% | 0.8% | -0.1 | 82 493 514 | -4.6% | 1.2% | 0 | -5.5% |
| VIPROSAL | |||||||||
| WoW | 23 786 | -16.5% | 4.0% | -0.2 | 10 294 070 | -16.2% | 4.0% | -0.1 | -13.1% |
| MoM | 152 058 | 24.2% | 4.3% | -0.2 | 65 689 053 | 35.4% | 4.1% | -0.4 | 30.8% |
| YTD | 399 327 | 37.4% | 4.4% | 1.1 | 163 727 366 | 46.5% | 4.3% | 0.8 | 1.9% |
| MAT | 1 352 158 | 1.0% | 4.0% | 0.3 | 523 263 598 | 8.5% | 4.0% | 0.1 | -7.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 35 642 | 8.2% | 55.3% | -3.9 | 16 539 654 | 39.5% | 82.6% | 0.9 | 15.8% |
| KAPSIKAM | 300 072 | -4.2% | 3.5% | -0.2 | 126 106 539 | -4.1% | 3.5% | -0.8 | 0.8% |
| MILDRONATE | 1 632 749 | 31.0% | 16.8% | 2.2 | 861 761 374 | 63.3% | 17.4% | 3.5 | 13.7% |
| SULFARGIN | 43 470 | 8.8% | 0.8% | 0.1 | 21 462 871 | 14.6% | 1.1% | 0.1 | 1.5% |
| VIPROSAL | 399 327 | 37.4% | 4.4% | 1.1 | 163 727 366 | 46.5% | 4.3% | 0.8 | 1.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 120 318 | -17.3% | 54.6% | -6.9 | 50 293 170 | 9.9% | 80.6% | -0.7 | -6.9% |
| KAPSIKAM | 1 052 090 | -17.1% | 3.3% | -0.4 | 433 558 212 | -10.3% | 3.5% | -0.6 | -7.7% |
| MILDRONATE | 5 182 414 | 15.8% | 17.1% | 2.5 | 2 267 716 418 | 26.8% | 15.7% | 2.4 | -0.9% |
| SULFARGIN | 167 657 | -15.9% | 0.8% | -0.1 | 82 493 514 | -4.6% | 1.2% | 0 | -5.5% |
| VIPROSAL | 1 352 158 | 1.0% | 4.0% | 0.3 | 523 263 598 | 8.5% | 4.0% | 0.1 | -7.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 2 150 | -17.1% | 52.9% | -0.1 | 1 055 192 | -15.9% | 80.9% | 0.1 | -16.9% |
| KAPSIKAM | 18 411 | -13.9% | 3.4% | 0 | 8 101 281 | -13.8% | 3.4% | 0 | -13.0% |
| MILDRONATE | 102 457 | -12.0% | 23.3% | 1.7 | 67 355 172 | -11.6% | 24.3% | 2.1 | -18.3% |
| SULFARGIN | 2 648 | -11.0% | 0.8% | 0.1 | 1 349 865 | -12.2% | 1.0% | 0.1 | -18.2% |
| VIPROSAL | 23 786 | -16.5% | 4.0% | -0.2 | 10 294 070 | -16.2% | 4.0% | -0.1 | -13.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 13 483 | 16.5% | 57.7% | 2 | 6 640 627 | 27.6% | 84.2% | 1.5 | 12.4% |
| KAPSIKAM | 214 582 | 16.2% | 3.3% | -0.4 | 93 677 570 | 23.7% | 3.1% | -0.7 | 31.7% |
| MILDRONATE | 669 749 | 31.6% | 22.6% | 0.7 | 423 078 923 | 74.3% | 23.0% | 2.4 | 27.2% |
| SULFARGIN | 15 388 | 9.5% | 0.7% | -0.2 | 7 818 533 | 15.7% | 0.9% | -0.5 | 46.0% |
| VIPROSAL | 152 058 | 24.2% | 4.3% | -0.2 | 65 689 053 | 35.4% | 4.1% | -0.4 | 30.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs