for Grindex

Update: 12.04.2021

Last week: 13 week 2022 (28.03.2022 - 03.04.2022)

Last full month: Mar 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	2 150	-17.1%	52.9%	-0.1	1 055 192	-15.9%	80.9%	0.1	-16.9%
MoM	13 483	16.5%	57.7%	2	6 640 627	27.6%	84.2%	1.5	12.4%
YTD	35 642	8.2%	55.3%	-3.9	16 539 654	39.5%	82.6%	0.9	15.8%
MAT	120 318	-17.3%	54.6%	-6.9	50 293 170	9.9%	80.6%	-0.7	-6.9%
KAPSIKAM
WoW	18 411	-13.9%	3.4%	0	8 101 281	-13.8%	3.4%	0	-13.0%
MoM	214 582	16.2%	3.3%	-0.4	93 677 570	23.7%	3.1%	-0.7	31.7%
YTD	300 072	-4.2%	3.5%	-0.2	126 106 539	-4.1%	3.5%	-0.8	0.8%
MAT	1 052 090	-17.1%	3.3%	-0.4	433 558 212	-10.3%	3.5%	-0.6	-7.7%
MILDRONATE
WoW	102 457	-12.0%	23.3%	1.7	67 355 172	-11.6%	24.3%	2.1	-18.3%
MoM	669 749	31.6%	22.6%	0.7	423 078 923	74.3%	23.0%	2.4	27.2%
YTD	1 632 749	31.0%	16.8%	2.2	861 761 374	63.3%	17.4%	3.5	13.7%
MAT	5 182 414	15.8%	17.1%	2.5	2 267 716 418	26.8%	15.7%	2.4	-0.9%
SULFARGIN
WoW	2 648	-11.0%	0.8%	0.1	1 349 865	-12.2%	1.0%	0.1	-18.2%
MoM	15 388	9.5%	0.7%	-0.2	7 818 533	15.7%	0.9%	-0.5	46.0%
YTD	43 470	8.8%	0.8%	0.1	21 462 871	14.6%	1.1%	0.1	1.5%
MAT	167 657	-15.9%	0.8%	-0.1	82 493 514	-4.6%	1.2%	0	-5.5%
VIPROSAL
WoW	23 786	-16.5%	4.0%	-0.2	10 294 070	-16.2%	4.0%	-0.1	-13.1%
MoM	152 058	24.2%	4.3%	-0.2	65 689 053	35.4%	4.1%	-0.4	30.8%
YTD	399 327	37.4%	4.4%	1.1	163 727 366	46.5%	4.3%	0.8	1.9%
MAT	1 352 158	1.0%	4.0%	0.3	523 263 598	8.5%	4.0%	0.1	-7.5%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	35 642	8.2%	55.3%	-3.9	16 539 654	39.5%	82.6%	0.9	15.8%
KAPSIKAM	300 072	-4.2%	3.5%	-0.2	126 106 539	-4.1%	3.5%	-0.8	0.8%
MILDRONATE	1 632 749	31.0%	16.8%	2.2	861 761 374	63.3%	17.4%	3.5	13.7%
SULFARGIN	43 470	8.8%	0.8%	0.1	21 462 871	14.6%	1.1%	0.1	1.5%
VIPROSAL	399 327	37.4%	4.4%	1.1	163 727 366	46.5%	4.3%	0.8	1.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	120 318	-17.3%	54.6%	-6.9	50 293 170	9.9%	80.6%	-0.7	-6.9%
KAPSIKAM	1 052 090	-17.1%	3.3%	-0.4	433 558 212	-10.3%	3.5%	-0.6	-7.7%
MILDRONATE	5 182 414	15.8%	17.1%	2.5	2 267 716 418	26.8%	15.7%	2.4	-0.9%
SULFARGIN	167 657	-15.9%	0.8%	-0.1	82 493 514	-4.6%	1.2%	0	-5.5%
VIPROSAL	1 352 158	1.0%	4.0%	0.3	523 263 598	8.5%	4.0%	0.1	-7.5%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	2 150	-17.1%	52.9%	-0.1	1 055 192	-15.9%	80.9%	0.1	-16.9%
KAPSIKAM	18 411	-13.9%	3.4%	0	8 101 281	-13.8%	3.4%	0	-13.0%
MILDRONATE	102 457	-12.0%	23.3%	1.7	67 355 172	-11.6%	24.3%	2.1	-18.3%
SULFARGIN	2 648	-11.0%	0.8%	0.1	1 349 865	-12.2%	1.0%	0.1	-18.2%
VIPROSAL	23 786	-16.5%	4.0%	-0.2	10 294 070	-16.2%	4.0%	-0.1	-13.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	13 483	16.5%	57.7%	2	6 640 627	27.6%	84.2%	1.5	12.4%
KAPSIKAM	214 582	16.2%	3.3%	-0.4	93 677 570	23.7%	3.1%	-0.7	31.7%
MILDRONATE	669 749	31.6%	22.6%	0.7	423 078 923	74.3%	23.0%	2.4	27.2%
SULFARGIN	15 388	9.5%	0.7%	-0.2	7 818 533	15.7%	0.9%	-0.5	46.0%
VIPROSAL	152 058	24.2%	4.3%	-0.2	65 689 053	35.4%	4.1%	-0.4	30.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца